ATA

Creative direction | design consultancy | sourcing and production

ATA is the first Israeli textile company. It was established in 1935 and relaunched in 2016 as a workwear slow fashion brand. I collaborated with ATA as its creative partner for the brand's first denim collection, overseeing concept and design, sourcing for fabrics and manufacturer and creating a denim campaign which was launched at a special event at “Romano” restaurant. 

Photography Dudi Hasson Head of Design Yael Shenbrger Brand Manger Naama Erlich